To launch the KFC Twister in a more familiar way, we called the product "Dürüm" - Wrap in Turkish and we used a cultural joke about Dürüm & Durum.

This chicken dürüm/wrap is too different! It's hard to explain its delicious taste. While tasting it, you can find yourself in unexplainable situations: You can forget your own birthday party or the championship game or even your own wedding ceremony..

If you are catched, you have just one thing to say: This wrap (Dürüm) is incredible!*

*"This situation is credible, it's hard to explain"

Agency: DDB Istanbul