LIONS OF OUR TIME
“Tüm dünya Türkiye’den çıkan fikri uyarladı”
Peugeot, Yeni logosunu ve imajını dünya çapında tanıtmak için, kendi tarihinin en büyük global konkurunu açtı.
Biz, o dönemdeki ajansım Çözüm’le, bağlı bulunduğumuz Omnicom grup adına bu konkurda yarıştık.
aslında Omnicom adına bu konkurda çalışacak beş ayrı ülke de vardı.
Yani biz Türk ekibi olarak hem bu Omnicom içi ön elemeyi kazandık, hem de ardından katıldığımız büyük finali kazanarak bu büyük kampanyanın altına imzamızı attık. ;)
MUTFAĞIN YENİ STARI
Agency: Çözüm
Director: Kıvanç Barıönü / Organic
Agency: çözüm
Creative director: Ozan Can Bozkurt
Director: Senem Bay
PC: Shortcut
Agency: integer
Creative Director: Ozan Can Bozkurt
Art Director: Nur Büker
"A reason to believe" campaign: IKEA is cheaper because it's simpler.
Agency: TBWA / Istanbul
AWARDS:
Cannes Lions Print Category - Bronze Lion
Golden Drum - Shortlist
Crystal Apple Creativity Awards - Print / Golden Apple
Crystal Apple Creativity Awards - Poster / Golden Apple
Kırmızı Print Awards - Red Award - 2011
Agency: TBWA / Istanbul
AWARDS:
Cannes Lions Shortlist 2011
Epica Gold 2011
New York Festival Shortlist 2011
Crystal Apple 2011
Kırmızı Award 2011
Agency: Çözüm
Director: Onur Somer
POLISAN’LA GÜLÜMSE HAYATA
Agency: Çözüm
Director: Bertan Başaran / Public
SANA YEMEDİN Mİ? / Mansur Ark :)
Agency: Çözüm
Director: Bora Egemen / Organic Film
Agency: Çözüm
Director:
Ali Taner Baltacı / 25 Film
Onur Somer / Public Film
Agency: Çözüm
vfx: lhvfx.com
cd: Ozan Can Bozkurt
cw: Levent Onur Özdemir
ad: Ozan Can Bozkurt, Aybars Gürlü
illustration: Ozan Can Bozkurt, lhvfx.com
Agency: Çözüm
pc: Norr
cd: Ozan Can Bozkurt
cw: Umut Esin, Murat Gedik
ad: Emre Mutlu, Egemen Kum
awards:
Kristal Elma / 2018 (gold)
New York Fest / 2018 (short list)
The Beko Baby campaign was first launched in 2011 and was adapted in more than 25 countries. In the series we watch a little baby’s funny inner voice in the daily life routine. During the Beko Baby campaign, it was shoot in total 15 product films and 60 sales films. In every country a local celebrity doubled the baby. The Beko Baby character became famous in almost each country and brought a big success to the BEKO brand.
AWARDS:
Effie: cross-border success / Gold
Effie: home appliances / Gold
Effie:Beko Refrigarator Film / Bronz
As we know that there will be no gain without pain, we demonstrate our labour chain seeking always quality.
We prepared 2 films:
"If there is no chain of pain sound, you could not hear the sound of pleasure."
"If there is no "no" chain, you could not hear "yes""
Agency: DDB Istanbul
"Usual Suspects"
AWARD:
Agency: TBWA / Istanbul
Cyrstal Apple 2014
TVC spot of the integrated campaign
Agency: DDB Istanbul
Empire's Inventors have presented their brand-new discoveries to Caesar The Magnificent, but the Great Emperor had just found the new Little Caeser's Square Pizza, exciting.
Agency: DDB Istanbul
Agency: TBWA / Istanbul
AWARDS:
Cannes Lions Shortlist 2014
Crystal Apple 2014
Spicy means also "painful and tragic" in Turkish.
In order to create WOM, we used Emrah - the most "painful and tragic" soap opera character in Turkey to launch the spicy chicken burger.
The guy comes to the restaurant and gives him the bad news:
"Emrah! do something, they crashed your car!"
Emrah replies :
"Forget it, my pain (spice) is enough for me"
Agency: TBWA / Istanbul
during the period, we used the commercial, Emrah was also popular in social media with all his tragic reputation.
Bring someone, enjoy 2 menus
Agency: TBWA / Istanbul
McDonalds decided to launch a limited-edition product just for the World Cup 2014. To communicate this launch, we used a celebrity who lives in Turkey but who would not be in Turkey during the tournament: Muslera - The Uruguayan Goal Keeper.
As he is very sad because of missing the product, he sings Ayrılık - Separation Song.
Agency: TBWA / Istanbul
To launch the KFC Twister in a more familiar way, we called the product "Dürüm" - Wrap in Turkish and we used a cultural joke about Dürüm & Durum.
This chicken dürüm/wrap is too different! It's hard to explain its delicious taste. While tasting it, you can find yourself in unexplainable situations: You can forget your own birthday party or the championship game or even your own wedding ceremony..
If you are catched, you have just one thing to say: This wrap (Dürüm) is incredible!*
*"This situation is credible, it's hard to explain"
Agency: DDB Istanbul
Agency: TBWA / Istanbul
AWARDS:
Crystal Apple 2012
Golden Drum 2012
One Show 2013
According to the dark marketing, we had to find the simplest shortcut to create unbranded but still branded campaign umbrella for Efes. Our inspiration anchor is was the classic Efes motto: The beer under the cap campaign.
We expand the classic motto and create a bigger platform.
The umbrella campaign motto “Life is under the cap” is variedto different occasions as Music is under the cap / Art is under the cap / Fun is under the cap...
Agency: TBWA / Istanbul
An image film for communicating the IKEA child room series’ designed for their creativity of kids. In the film three little kids are playing an imaginary teleportation game and their biggest plan is to teleport the little brother.3......2........1.......0!
Together For Life
In the film we hear a romantic and funny version of the marriage promise: " I promise to have and to hold, from this day forward, for better, for worse ...." and watch the life cycle of a couple.
As IKEA we also promise to be all life long together even if you burn the meal.
Agency: TBWA / ISTANBUL
AWARDS
Agency: TBWA / Istanbul
Crystal Apple 2014
IKEA prices you would like to hear over and over again
The film is inspired on a popular 'kitch' Turkish song.
In the song the lady can't believe the man loves her and makes him repeat 'I love you' during all song.
Here the lady can not believe the prices and makes the cashier repeat it during all film :)
THE SONG LYRICS:
- I love you!
- Say it again
- I love you!
- Again!
- I love you
...
An Effective IKEA TV series made with a very very very low budget
A oven which cooks faster
AWARDS:
Agency: DDB İstanbul
Crystal Apple 2016
Kırmızı Award 2016
AWARD:
Agency: DDB Istanbul
Crystal Apple 2016
AWARDS:
Agency: TBWA / Istanbul
Golden Drum - Gold 2013
Crystal Apple - Campaign of year 2013
"Extra healing power"
AWARDS:
Agency: JWT Istanbul
Crystal Apple 2008
The Esemmat poison is so delicious and attractive that it will look like a cheese, a honey, or a chocolate to rats and bugs.
AWARDS:
Agency: TBWA / Istanbul
Crystal Apple 2014
Kırmızı Awards 2014
We spoofed the 2015 Cannes winner Smart Campaign to show that Vespa is even smaller and more city friendly than a Smart.
Agency: DDB Istanbul
TIVIBU is the first IPTV Brand in Turkey. A film for the launch of TIVIBU.
Agency: TBWA / ISTANBUL
Beko TV series specially created for England.
The campaign promotes the energy and water saving attributes of Beko products by showing in a funny way animals in nature celebrating that big news.
Agency: TBWA / Istanbul
The first campaign to make Atasun Optik more fashionable:
To underline the rich product portfolio and the ease-to-try, we have created "this one or that one" campaign.
Agency: DDB Istanbul
Silence is important especially for some occasions.
Even if you must be quiet in order not to be in danger, you can not stop yourself from eating Ulker's New Crispy Snack.
Agency: DDB Istanbul
AWARDS:
Agency: TBWA / Istanbul
Crystal Apple 2012
Agency: TBWA / Istanbul
Crystal Apple 2014
Agency: DDB Istanbul
Noise cancelling headphones.
Agency: DDB Istanbul
AWARDS:
2014 - Kırmızı / Başarı Belgesi
Basında en iyi sanat yönetimi
2014 - Kırmızı / Başarı Belgesi
Basında en iyi illustrasyon
2014 - Kırmızı / Başarı Belgesi
Basında en iyi dayanıklı tüketim ürünü reklamı
2015 - Adstars / Finalist
Print / Product & Service / Electronics
Print / Print Craft / Illustration
Outdoor / Product & Service / Electronics
2015 - Golden Drum
Press / Furnishings & electronic equipment
2015 - Eurobest
Print / Finalist
2015 - Kristal Elma
Basın / Elektronik
2015 - Kristal Elma / Gümüş
Basın Kampanyası
2015 - Felis
Basın / Tüketici Elektroniği
2015 - Lürzer's Archive Vol. 4
2016 - New York Festivals / Finalist
Print / Home Electronics & Audio-visual
2016 - A Awards / Başarı Belgesi
Ströer Kentvizyon Sektör Kategorisi / En iyi iletişim reklamı
